The reason beind the importance of customer experience is simple, brands want customers to stay with them for longer, to spend more and to recruit new customers. And, although most brands understand and believe in the importance of customer experience, it doesn’t mean it’s an easy thing to get right.
Back in October, we hosted CX Day 2015 at LEGOLAND® Windsor. This thought leadership event brought together over 200 customer experience leaders to share fresh ideas, best practices and the latest innovations around customer experience.
Based on this, we’ve just published an eBook all around building a great customer experience which pulls together all of the insight, ideas and best practices shared by the expert speakers who presented on the day.
With industry leaders including Ian Golding exploring the influence of storytelling when it comes to customers experience, and Professor Moira Clark exploring the world of technology and consumer behaviour, this eBook explores tips, tricks and tactics that can help brands to deliver a great customer experience.
The piece also explores:
- How to gamify the employee experience
- How to understand what’s going on in the customers minds
- How to strip back the data and focus on solving customers’ problems
- How to use API’s to link the customer experience together
So take a look, this is one eBook worth a read:
