It’s not always easy to take a stand and commit to doing something differently. Sometimes, though, you have to be brave.
There are brands out there that are rebelling against the norm and thinking outside the box - all in the name of a great Customer Experience. So when we come across these brands, we think their teams deserve a pat on the back (and perhaps a pay rise!?).
To help inspire you to start your own Customer Experience rebellion, here are our top 5 brands we think are doing it right:
This one probably doesn’t surprise you. After all, First Direct regularly makes it to the top of all of the customer service lists out there, including last year's league table from Which?
But there’s a good reason for this. First Direct stands out from other consumer brands with its genuinely customer-centric approach. Customers praise First Direct for its empathy, approach to solving problems and the seamless service it provides online and via phone.
You probably have had/know someone who’s had a bad experience with an energy company. It’s what we’ve all come to expect from the sector.
But as an award-winning utility provider, built around what’s best for the customer, OVO Energy proves it ispossible to be different. The company was recently recognised by moneysavingexpert.com as number one for customer service (82% great), ahead of all 27 energy suppliers. It’s also been placed first for overall satisfaction in the energy helpline Customer Satisfaction Awards.
Utility Week - Energy suppliers should think more like retailers
Nobody likes waiting in all day for deliveries. It’s frustrating and inconvenient. With this in mind, DPD created Predict – its unique one-hour delivery service slot.
Predict notifies customers in advance of a one hour delivery slot via text message or email and then allows them to watch the progress of their DPD driver whilst en route. This provides them with a real-time countdown and accurate 15 minute delivery slot, so they know exactly when to expect their parcel.
For their customers, this first of a kind service means no more waiting around.
Read the case study here
With their organic produce delivery service, Abel & Cole provide a completely different way to shop, cook and eat. The company works directly with their suppliers to know exactly how your food is made and what goes into it.
Their service provides a reliable source of fresh goods, each and every week. Customers don’t even need to be in when their food is delivered – just tell Abel & Cole a safe place to leave your delivery and they do the rest. Plus, customers also get free recipes to help them turn their delivery into delicious meals.
charity: water has a clear mission: to bring clean, safe drinking water to every person in the world. But the way they do this is a bit different to most charities.
charity: water has a completely transparent approach. It gives donors the security and comfort they need to know that all the money they donate directly benefits the charity’s mission. After charity: water designates someone’s donation to a particular project, they email them with a custom project report, pictures and the results. This way the individual knows exactly where and how their money is making a difference.
Check our our Infographic to find out how to make your brand stand out from the rest!
