The reason why customer experience is so important is actually quite simple; brands want customers to stay with them for longer, to spend more and to recruit new customers.
Although most brands understand and believe in the importance of customer experience, it doesn’t mean it’s an easy thing to get right.
So, to help, we've pulled together the best tips, tricks and tactics from leading CX experts - giving you practical guidance on how to build great customer experiences and get your customers raving about you!
Our new eBook: How to Build a Great Customer Experience is inspired by the CX Day 2015 celebrations at LEGOLAND® Windsor. This thought leadership event brought together over 200 customer experience leaders to share fresh ideas, best practices and the latest innovations around customer experience.
With industry leaders including Ian Golding exploring the influence of storytelling when it comes to customers experience, and Professor Moira Clark exploring the world of technology and consumer behaviour, the eBook explores the core ideas from the day, all of which can help brands to deliver a great customer experience.
The piece also explores:
- How technology is shaping consumer behaviour
- How to gamify the employee experience
- How to create great customer experiences through storytelling
- How to understand what's going on in your customers minds
- How to strip back the data and focus on solving customers' problems
- How to use API's to link the customer experience together
Download your copy of How to Build a Great Customer Experience here, this is one eBook worth a read:
