Sometimes we all need a break from the day-to-day. We just need that little bit of inspiration to give us a completely fresh idea or new way of thinking about a problem that we’re going through.
We know the feeling, so we’ve pulled together four of our favourite TED talks. Some are directly about customers; others are a bit more general. But we think that all of them will give you that push and drive to move forward.
1. What Consumers Want: Joseph Pine
It probably won’t come as a surprise to you that what your customer expects from you is changing. But what does this actually mean for your organisation? This brilliant TED talk by Joseph Pine might be from back in 2004, but the ideas around authenticity that he talks about couldn’t be more relevant for today’s audience.
2. Three Ways to (Usefully) Lose Control of Your Brand: Tim Leberecht
Many of us love the idea and the feeling of being in control. It makes us feel like we’re ‘on top’ of everything and that ‘no surprises’ can catch us out. But the idea that we’re in control of our brands is, increasingly, a myth. In our hyper-connected world, it’s almost impossible to control all the conversations that are happening about you. So instead of trying to do the impossible, this TED talk looks at the practical options we can all take instead.
3. The Tribes We Lead: Seth Godin
The idea of tribes is pretty straightforward: they give ordinary people the power to lead and make big changes. But, the idea also has the potential to change the way you think and to challenge the status quo. This talk is for everyone who doesn’t want to do things the way they’ve always been done.
4. Got a Wicked Problem? First, Tell Me How You Make Toast: Tom Wujec
Making toast is easy, right? We all know how to make toast, so it should be easy to tell someone how to do it. But what if by drawing out the process of making toast, you’re actually uncovering a way to map out your most difficult and challenging problems? Watch this talk to find out more.
