If you agree delivering superior customer experience is vital to your business, you’ve no doubt realised that things in this space are really starting to change. Paying lip service to customer experience is not enough. In fact, it’s no longer just about companies meeting customer expectations, but surpassing them.
It’s time to surprise and delight your customers, so they want to come back to you time and time again.
With this in mind, we’ve put together a short slidedeck with our thoughts on how you can start to create a customer experience board.
- Customer Experience – why are the stakes so high?
These days, customers have more choice than ever before. As individuals and organisations, we need to react to stay relevant. For customer experience to thrive, it has to be at the heart of the organisation. [Tweet this quote]
- Why a customer experience board
Many brands are centralising customer experience in terms of who’s responsible and who’s involved. Bringing this together, with a more formal structure and creating a customer experience board has to make sense. It’s about making sure everyone who can impact customer experience is being represented and having a more unified approach. [Tweet this quote]
- How can you start to put the customer first?
Often, the first step to improving customer experience is getting support from the board. Next, it’s time to really listen to what your customers are already saying, and we mean really listen. Then, start to work with those areas of the business that have the most interactions with your customers. [Tweet this quote]
- How can the customer experience board make a difference
- Make it easy to be a customer
- Have an agile approach to customer experience
- Support the emergence of the Chief Customer Officer
- Break down silos between departments
- Get your customers to input on your products/services
Want to read the full story? Download The New Customer Experience Manifesto: How to Create a Customer Experience Board.
