Customer Experience World London 2014
On the 21st of May 2014, our CEO, Dennis Fois presented with Andrew Gallagher, Senior Marketing Director of Papa John’s on their recent implementation of our customer engagement platform.
2014 presents businesses with both challenge and opportunity in equal measure. With competition rife and the rise of social media, consumers have never been more in control. Simply paying lip service to customer feedback is no longer enough, customers expect action and they expect it in real-time.
The good news is those brands that embrace innovations in technology and turn Voice of the Customer theory into practice can forge a clear competitive advantage. Andrew and Dennis discussed how Papa John’s are using the Voice of their Customers to take real-time inspired action, on their journey to becoming the nation’s favourite pizza brand.
