Two weeks may have passed since we all merrily sang Auld Lang Syne in an awkward circle, but as we all get back into the swing of things here at Raving Towers.
After the typical pleasantries of “Did you have a nice Christmas?” conversations in the kitchen have almost always ended with “What’s your New Year’s resolution?”
This got me thinking. Whether you love or hate New Year’s resolutions, people make them for a reason... to see a smaller number on the scales, learn something new, spend more time with the family or to focus on their career. It’s a goal we strive to keep in order to feel like we’ve got the New Year off on the right foot. But how often do we keep the Voice of the Customer in mind when we think of New Year’s resolutions?
I’m not talking about sitting down in a Management meeting to plan out your customer retention strategies or customer journey for the entire of 2015, but simply to think of the conversations you’ve had with your friends or colleagues in the kitchen. Could you pick up the phone and just ask your customers “What’s your New Year’s resolution?”
If you haven’t made a resolution yet, consider making 2015 your year for building the kind of relationships with your customers that will have them Raving about you. If you engage them on a personal level at every step of their journey and ask them for their feedback in their own words, they’ll become the loyal advocates you need to transform your brand.
Stronger relationships + happy, engaged customers = a resolution that ensures everyone is a winner (even if it your waistline doesn’t get any smaller).
