A number of clients I work with in the Contact Centre environment offer customers the chance to share any feedback they may have on their experience with the brand. This is very important in today’s age.
However, it is just as important to act on Customer Feedback as it is to listen to it.
For example, one of my clients invites their customers to let them know how they are doing after every interaction with their Contact Centre. They do so by asking customers to complete a 2 question survey; a score rating their experience and a comment explaining why they have given that score.
Read the full article on mycustomer here.
Want to find out how to capture the Voice of the Customer in your Contact Centre?