Posted by Gary Schwartz
Customer Engagement technology is distinguished from CRM and Customer Experience technologies in that it focuses on a specific aspect of the relationship companies have with their customers, and the...
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June 13, 2014
Topics:
Customer Experience,
Customer Engagement
Posted by Gary Schwartz
Throughout the time I’ve been involved in customer feedback, both as a vendor and as a collector of feedback, I’ve always been asked, “what question should we ask in a customer survey?”
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June 11, 2014
Topics:
Collecting Customer Feedback,
Customer Survey
Posted by Gary Schwartz
A new class of technology enables companies to communicate with their customers through the channel of their choice, at a time that’s convenient for them.
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June 5, 2014
Topics:
Customer Engagement,
Customer Engagement Technology
Posted by Gary Schwartz
Like CRM before it, Customer Experience has difficulty living up to the expectations set for it when businesses embark on a dedicated improvement programme. Intuitively this shouldn't be the case.
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June 3, 2014
Topics:
Customer Experience,
Customer Experience Management
