Posted by Sam Roberts
Have you heard the news: emotion is the key to winning the hearts and minds of your customers and employees. In fact, Forrester has even gone as far as to state emotion is the key to CX loyalty.
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August 24, 2016
Topics:
Customer Emotion,
Emotional Engagement
Posted by Yiannis Maos
Operationalising a Voice of the Customer programme that gets your customers engaged and presenting feedback is a challenge. Picture the emotional connections you have with just one person.
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August 13, 2016
Topics:
Customer Emotion,
Emotional Engagement
Posted by Yiannis Maos
Establishing emotional engagement in your business is a huge task. Thinking about where you could start engaging with your customers on an emotional level seems like a tricky task. However, it is an...
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August 11, 2016
Topics:
Customer Emotion,
Emotional Engagement
Posted by Sam Roberts
Each customer is different. They all evaluate your products, services and experiences from a different perspective. In order to keep your customers engaged, your company needs to understand...
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August 10, 2016
Topics:
Customer Emotion,
Emotional Engagement
Posted by Molly Shanahan
As an industry, we know that survey fatigue is real. We know that customers are fed up of lengthy surveys and are craving real engagement with brands. Sadly, the only thing we’re doing is creating...
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August 4, 2016
Topics:
Customer Emotion,
Emotional Engagement
