Mike McMaster

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Are You Afraid of Survey Fatigue?

Posted by Mike McMaster

Just in case you didn’t have enough worry in your life already, now you get to worry about survey fatigue. Are you over-surveying your customers? Are they getting fed up of all the questions? Or,...
Read More June 27, 2014

Topics: Customer Satisfaction, Customer Satisfaction Survey

Creating a great customer experience? Easy does it!

Posted by Mike McMaster

Most businesses instinctively understand the appeal of NPS; who wouldn’t want more customers actively telling the world how great you are? After all, these Ravers are the pay-off for delivering a...
Read More May 19, 2014

Topics: Customer Experience, Customer Experience Management

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