Rant & Rave

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Three Building Blocks of Customer Experience Success

Posted by Rant & Rave

Think back to the last time you had an experience with a brand that blew you off your feet. Maybe it was an experience that smoothed out a difficult problem. Maybe it was one that made you laugh so...
Read More September 12, 2016

Topics: Customer Experience

The Role of Marginal Gains in Customer Experience

Posted by Rant & Rave

Team GB didn’t achieve its incredible success in Rio by chance. There’s no doubt they’re all hugely talented individuals, but skills alone didn’t get them to second place in the medals table. A big...
Read More September 9, 2016

Topics: Customer Experience

How to Convince a Sceptical Stakeholder to Invest in CX

Posted by Rant & Rave

One of the biggest challenges that we hear from CX professionals is the struggle to convince a sceptic the value of CX. It’s a fairly common problem. In a Forbes survey last year of 400 executives,...
Read More August 31, 2016

Topics: Customer Experience, Customer Retention

How to Recover A Customer In Real-Time

Posted by Rant & Rave

Even if you think that you have the most effective customer service department in the world, mistakes still happen. When they do, you want to put the lid on them and contain the after effects, fast.
Read More August 30, 2016

Topics: Real-Time Feedback, Real-time Customer Feedback

How to Communicate the Need For Investment In Voice of the Customer

Posted by Rant & Rave

For many brands, Voice of the Customer is just an expensive add-on. It’s a nice to have, rather than a need to have. Often this attitude is the reason Voice of the Customer doesn’t have enough...
Read More August 25, 2016

Topics: Voice Of The Customer

How Customers Can Help You to Innovate Product Development

Posted by Rant & Rave

Customers have rarely been involved in product development in the past. This is surprising since they’re the ones that will eventually be using them. In most scenarios, feedback from previous models...
Read More August 23, 2016

Topics: Customer Feedback

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