Customer Experience Doesn't Have to be Hard

Posted by Jen

This is an issue that's been playing on my mind lately. When it comes to customer experience, don't we, brands and customers, all just want the same thing - to deliver and receive an easy customer...
Read More July 16, 2014

Topics: Customer Experience, Customer Experience Management

How is Customer Engagement different to CRM and Customer Experience?

Posted by Gary Schwartz

Customer Engagement technology is distinguished from CRM and Customer Experience technologies in that it focuses on a specific aspect of the relationship companies have with their customers, and the...
Read More June 13, 2014

Topics: Customer Experience, Customer Engagement

Customer Experience: Business Strategy or Technology?

Posted by Gary Schwartz

Like CRM before it, Customer Experience has difficulty living up to the expectations set for it when businesses embark on a dedicated improvement programme. Intuitively this shouldn't be the case.
Read More June 3, 2014

Topics: Customer Experience, Customer Experience Management

The secret behind better response rates

Posted by Rant & Rave

This blog will explore how half the FTSE rely on our customer engagement platform to not only improve their customer feedback response rates, but recover unhappy customers and dramatically improve...
Read More May 21, 2014

Topics: Customer Feedback, Customer Experience

Creating a great customer experience? Easy does it!

Posted by Mike McMaster

Most businesses instinctively understand the appeal of NPS; who wouldn’t want more customers actively telling the world how great you are? After all, these Ravers are the pay-off for delivering a...
Read More May 19, 2014

Topics: Customer Experience, Customer Experience Management

Why your Surveys aren't giving you the real Voice of your Customers

Posted by Rant & Rave

Surveys have long been the method of choice for capturing customer feedback, but are they really telling you everything you need to hear?
Read More May 2, 2014

Topics: Customer Experience, Customer Feedback Survey

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