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How to Stop Treating your Customers Like Numbers

Posted by Molly Shanahan

As an industry, we know that survey fatigue is real. We know that customers are fed up of lengthy surveys and are craving real engagement with brands. Sadly, the only thing we’re doing is creating...
Read More August 4, 2016

Topics: Customer Emotion, Emotional Engagement

Why Emotional Engagement Needs Execution, Not Strategy

Posted by Sam Roberts

We've witnessed a major shift in power - we're in a place where the customer rules the brand. To get ahead of your competitors you need to figure out a way of offering a distinctly better customer...
Read More August 3, 2016

Topics: Emotional Engagement

What is a Sentiment Driven Business?

Posted by Yiannis Maos

Emotional Engagement doesn’t just mean that there is an exclusive focus on customer experience.
Read More July 28, 2016

Topics: Emotional Engagement

Our latest on-demand webinar: Tracking Customer Sentiment, and Acting on it
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