Molly Shanahan

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Tap Into Your Inner Child to Create a Great Customer Experience

Posted by Molly Shanahan

There are so many different ways to provide great customer service, especially considering the many new strategies and technologies available to companies. Having said this, sometimes the best way to...
Read More August 4, 2015

Topics: Customer Experience, Customer Communication

What can some of the most popular advertising campaigns teach us about Customer Engagement?

Posted by Molly Shanahan

Over the past 10 or so years, some brands have absolutely excelled in the world of advertising. But as we all know, it's not just about your ad being seen by potential customers, it's about getting...
Read More August 3, 2015

Topics: Customer Engagement, Innovation

Have We Realised the True Potential of Gamification?

Posted by Molly Shanahan

The concept of gamification isn't a new one in the world of business, and in many ways it possibly hasn't made as much of a splash as it was predicted to. Having said this, it's still very early...
Read More July 30, 2015

Topics: Gamification

Gamification for Employee Engagement: It's What You Make Of It

Posted by Molly Shanahan

When you have an office full of people all doing similar jobs, competition is a natural outcome. The use of gamification within this environment takes this and makes the most of it, ensuring that the...
Read More July 29, 2015

Topics: Gamification

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