Understanding customer journeys is vital to building a great customer experience

Posted by Emma Rudeck

When it comes to evaluating and analysing how your customers feel about their experience, you’re probably focusing on all the different touchpoints your customers have with your organisation.
Read More July 31, 2015

Topics: Customer Experience, customer journey

Have We Realised the True Potential of Gamification?

Posted by Molly Shanahan

The concept of gamification isn't a new one in the world of business, and in many ways it possibly hasn't made as much of a splash as it was predicted to. Having said this, it's still very early...
Read More July 30, 2015

Topics: Gamification

Damaging the Customer Experience by Getting the Simplest Bit Wrong

Posted by Kevin Shirley

When you plan a big holiday (10th wedding Anniversary trip) you tend to spend an inordinate amount of time going through the research part of the journey and making sure you really know what you want...
Read More July 29, 2015

Topics: Customer Experience

Gamification for Employee Engagement: It's What You Make Of It

Posted by Molly Shanahan

When you have an office full of people all doing similar jobs, competition is a natural outcome. The use of gamification within this environment takes this and makes the most of it, ensuring that the...
Read More July 29, 2015

Topics: Gamification

Combining hard and soft metrics to improve Contact Centre Performance

Posted by Emma Rudeck

In a Contact Centre, having the knowledge and insight that metrics provide is a powerful tool. By having data on your side, it means you’re in a better position to:
Read More July 28, 2015

Topics: Contact Centre Customer Experience

The power in harnessing your data

Posted by Maria Gray

Cusomer Insight2 + Business Intelligence2 = A Great Experience2 Sometimes it can feel like we’re swimming in data. We’ve all got more reports and spreadsheets than we know what to do with.
Read More July 27, 2015

Topics: Customer Experience, Measuring Customer Experience

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