Posted by Mike McMaster
21 years ago, back when Justin, Britney and Christina were all still in the Mickey Mouse Club, I was a young, very inexperienced Marketing Executive intern huddled over a high power (486) computer,...
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December 17, 2014
Topics:
Customer Satisfaction,
Customer Insight
Posted by Kirsti
Banks...it’s hardly a word that fills you with excitement, is it?
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December 5, 2014
Topics:
Customer Engagement,
Customer Engagement Raveolution
Posted by Rant & Rave
As a sports-mad teenager in the early 90’s, my weekends were spent like most lads my age - pestering my Mum to buy me the latest trainers, football boots and sports equipment.
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December 3, 2014
Topics:
Customer Experience,
Retail Customer Experience
Posted by Mike McMaster
The suburban idyll at Chez McMaster was disturbed over the weekend – and the upset was caused by a Voice of Customer survey.
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December 1, 2014
Topics:
Customer Feedback,
Blog,
Voice Of The Customer,
VoC
Posted by Kirsti
With inspirational speakers, stunning views of London, a pub quiz and British themed cocktails, it’s safe to say that Customer Engagement Raveolution truly was an event with a difference. But what...
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November 26, 2014
Topics:
Customer Engagement,
Customer Engagement Raveolution
Posted by Mike McMaster
Emotion is a powerful thing. But when it comes to customers and their money, I used to see emotion as something short-lived, and would look towards more concrete measures of customer behaviour to try...
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November 25, 2014
Topics:
Customer Feedback,
Blog,
Voice Of The Customer
