How To Build a Great Customer Experience

Posted by Maria Gray

The reason beind the importance of customer experience is simple, brands want customers to stay with them for longer, to spend more and to recruit new customers. And, although most brands understand...
Read More November 6, 2015

Topics: Customer Experience

Experience vs. Memory of Experience

Posted by Maria Gray

In 1996, Daniel Kahneman led a team, which conducted a well-known study on patient experiences of uncomfortable colonoscopies.
Read More November 5, 2015

Topics: Customer Experience

How To Break Down Departmental Silos to Improve CX

Posted by Maria Gray

If you’re starting out on a programme to improve your customer experience, one of the most difficult things to overcome is departmental silos within your organisation.
Read More November 3, 2015

Topics: Customer Experience

One Touchpoint Can Undermine a Great Experience

Posted by Maria Gray

Imagine it’s your son’s birthday and you want to do something special. You want to go out to your favourite restaurant, where they do a cake your son just loves.
Read More October 28, 2015

Topics: Customer Experience

The Good, The Bad and The Ugly of Customer Experience

Posted by Emma Rudeck

It’s universally acknowledged that the first step in solving a problem, is admitting that you have one. And the world of customer satisfaction is no exception.
Read More October 26, 2015

Topics: Customer Experience

The Horrible Mistake You’re Making with Tech in the CX Space

Posted by Emma Rudeck

Staying ahead of your competition is one of the major challenges facing many CX professionals. To achieve this, the focus is often on the new, the innovative and the exciting.
Read More October 23, 2015

Topics: Customer Experience

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