Posted by Jason Sharpe
Here’s a little story about customer expectations. I recently moved to an old house in a rural area. As you can imagine, my broadband options were pretty limited. Like most people (72%, according to...
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August 23, 2018
Topics:
Emotional Engagement
Posted by Rant & Rave
Us humans like to think we’re a logical bunch. But when you dig deep into what really drives us, it becomes apparent there’s only one major factor in our decision-making process – and that’s emotion....
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August 10, 2018
Topics:
Employee Engagement,
Emotional Engagement
Posted by Rant & Rave
We all love customer feedback. It makes our performance better, our messaging stronger, and a good old-fashioned customer survey is an obvious way of generating it. In fact, that’s been the go-to...
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August 10, 2018
Topics:
Customer Feedback,
Emotional Engagement
Posted by Sam Roberts
Reinventing your company culture is a huge ask and there's no shortcuts. To help you with a few of the hurdles, here's 4 questions to consider if you're at the start of your journey.
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January 10, 2017
Topics:
Employee Engagement,
Emotional Engagement,
Culture
Posted by Sam Roberts
If you’re anything like me, when you’re looking to buy something new, you’ll grab your phone and start browsing the Internet. We all know that online purchasing has become an incredibly immersive and...
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November 11, 2016
Topics:
Emotional Engagement
Posted by Molly Shanahan
A report by American Express suggested that 3 in 5 Americans would try a new brand or company if they believed they would provide a better service experience. This makes it clear that brands need to...
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November 10, 2016
Topics:
Customer Engagement,
Emotional Engagement
