Emma Rudeck

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Customer Advocacy Could be Your Secret Weapon...

Posted by Emma Rudeck

Your customers have a lot more in common with each other than they do with any businesses that they buy from. They have a natural affinity to other customers and will trust each other’s views and...
Read More August 11, 2015

Topics: Customer Advocacy

3 Reasons You Need a Multi-Channel Strategy for Customer Feedback

Posted by Emma Rudeck

It’s a fact of life that none of your customers are exactly the same. Each and every one of them has a different way they like to find out information. Some will want to browse your website while...
Read More August 5, 2015

Topics: Customer Feedback, Customer Experience

Understanding customer journeys is vital to building a great customer experience

Posted by Emma Rudeck

When it comes to evaluating and analysing how your customers feel about their experience, you’re probably focusing on all the different touchpoints your customers have with your organisation.
Read More July 31, 2015

Topics: Customer Experience, customer journey

Combining hard and soft metrics to improve Contact Centre Performance

Posted by Emma Rudeck

In a Contact Centre, having the knowledge and insight that metrics provide is a powerful tool. By having data on your side, it means you’re in a better position to:
Read More July 28, 2015

Topics: Contact Centre Customer Experience

How to Think like a CEO But Act like a Customer

Posted by Emma Rudeck

If you want to be relevant and ensure your business model can adapt to market needs, the single most important source of information is your customers.
Read More May 28, 2015

Topics: Customer Experience

How To Create a Customer Experience Board

Posted by Emma Rudeck

If you agree delivering superior customer experience is vital to your business, you’ve no doubt realised that things in this space are really starting to change. Paying lip service to customer...
Read More May 21, 2015

Topics: Customer Experience

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