An Introduction to Emotional Engagement

Posted by Sam Roberts

Each customer is different. They all evaluate your products, services and experiences from a different perspective. In order to keep your customers engaged, your company needs to understand...
Read More August 10, 2016

Topics: Customer Emotion, Emotional Engagement

How important is it to get your CX right first time, every time?

Posted by Emma Rudeck

It’s been said that it takes just seven seconds for someone to form a judgement about you. We also know from recent International research that first impressions are also tough to challenge once...
Read More August 9, 2016

Topics: Customer Experience, Customer Engagement

The Worst Advice About Employee Engagement

Posted by James Hargreaves

There is plenty of advice on how you should engage your employees and why it's important, it's essential in making sure a department is effective on a day-to-day basis.
Read More August 8, 2016

Topics: Employee Engagement, Agent Engagement, Frontline Engagement

Four Business Benefits of Putting Emotion at the Heart Of Customer Engagements

Posted by Emma Rudeck

Emotion is a big driver of customers’ economic behaviour. So in order to have a meaningful engagement with your customers, you need to engage with them on an emotional level.
Read More August 5, 2016

Topics: Customer Engagement, Emotional Engagement

How to Stop Treating your Customers Like Numbers

Posted by Molly Shanahan

As an industry, we know that survey fatigue is real. We know that customers are fed up of lengthy surveys and are craving real engagement with brands. Sadly, the only thing we’re doing is creating...
Read More August 4, 2016

Topics: Customer Emotion, Emotional Engagement

Why Emotional Engagement Needs Execution, Not Strategy

Posted by Sam Roberts

We've witnessed a major shift in power - we're in a place where the customer rules the brand. To get ahead of your competitors you need to figure out a way of offering a distinctly better customer...
Read More August 3, 2016

Topics: Emotional Engagement

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