How to Use Feedback to Get into a Deeper Dialogue with Customers

Posted by Rant & Rave

Brands can be guilty of making feedback requests that are too broad or irrelevant to their customers.
Read More June 14, 2017

Topics: Customer Feedback

How Customer Complaints Can Uncover Problems with Business Processes

Posted by Rant & Rave

Customer complaints are a bit like visits to the dentist. Sometimes you really don’t want to face them. But if you don’t keep on top of things, you’ll end up with serious problems that could've been...
Read More June 1, 2017

Topics: Customer Feedback

Four Customer Feedback Myths It’s Time to Leave Behind

Posted by Molly Shanahan

Have you ever heard it takes seven years to digest swallowed gum? Or that we only use 10% of our brains?
Read More March 30, 2017

Topics: Customer Feedback

Why easyJet Knows How I Feel, and Expedia Doesn't

Posted by David Bonner

Last week Frances and I had 3 days in Dubrovnik for our 20th wedding anniversary. We had a great time, a fantastic place to spend a few days together. But this trip would give me the clearest example...
Read More November 15, 2016

Topics: Customer Feedback, Real-Time Feedback

Three Signs of Survey Fatigue To Watch For In Your Customers

Posted by Molly Shanahan

You may have heard that Barack Obama wears only grey or blue suits or that Mark Zuckerberg wears the same clothes every day. Why is this important? Well, both men believe it makes them more...
Read More November 14, 2016

Topics: Customer Feedback, Customer Survey

Orbit’s Approach to Customer Feedback

Posted by Sam Roberts

Two years ago, Orbit set itself some pretty tough targets. These sat underneath its 2020 vision, which is around improving the quality of their customers' lives, and helping them create thriving and...
Read More September 14, 2016

Topics: Customer Feedback, Customer Experience

Find out more

Recent Posts

Topics

See all