The New Customer Journey

Posted by Molly

If you could have one superpower what would it be? How about the ability to see into the future? Okay so superpowers don’t exist, but in a world where technology is increasingly making the impossible...
Read More August 5, 2014

Topics: Customer Engagement

Why Your Customers Aren't Sharing Their Feedback With You

Posted by Rant & Rave

Your customers are already Ranting & Raving about your brand, the trouble is 96% of the time they don’t share their thoughts with you directly. Instead they turn to their friends and family, review...
Read More July 30, 2014

Topics: Customer Feedback, Proactive Communication

Mobile: the bridge over troubled waters?

Posted by Mike McMaster

Customer experience causes trouble. As soon as you start asking customers for feedback, and letting them have their say, in their own words...they have a tendency to tell you exactly what they think.
Read More July 27, 2014

Topics: Mobile Communication, Mobile Customer Feedback

Customer Satisfaction & The Power of Customer Expectation

Posted by Molly

What does a fashion retailer, a mobile operator and a short break company have in common? Absolutely nothing...it would seem.
Read More July 22, 2014

Topics: Customer Engagement

Why my Dad makes me fly in the face of public opinion

Posted by Mike McMaster

My homework this weekend was to sort out some flights, as my wife and I are heading abroad for a couple of weeks in September, and we like to plan ahead.
Read More July 21, 2014

Topics: Customer Feedback, Word Of Mouth

SIM and Voice of the Customer

Posted by Rant & Rave

It’s widely acknowledged that listening and responding to the Voice of the Customer is important for any organisation, but for the Water Industry it’s vital.
Read More July 21, 2014

Topics: Voice Of The Customer, SIM, Customer Insight

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