3 Reasons Your Customers Are Giving Up On Surveys

Posted by Emma Rudeck

Now, be honest here, when was the last time you answered a full-length survey? Maybe you opened it up, with the good intentions of leaving your feedback. But, by page 16, you were too bored and...
Read More September 14, 2015

Topics: Customer Feedback, Customer Surveys

Four TED talks to inspire you to think differently about customer feedback

Posted by Emma Rudeck

Sometimes we all need a break from the day-to-day. We just need that little bit of inspiration to give us a completely fresh idea or new way of thinking about a problem that we’re going through.
Read More September 10, 2015

Topics: Customer Feedback, Customer Experience

3 Reasons You Need a Multi-Channel Strategy for Customer Feedback

Posted by Emma Rudeck

It’s a fact of life that none of your customers are exactly the same. Each and every one of them has a different way they like to find out information. Some will want to browse your website while...
Read More August 5, 2015

Topics: Customer Feedback, Customer Experience

The importance of real-time customer feedback

Posted by Kirsti Anderson

Christmas...it feels like a lifetime ago doesn’t it? The decorations are now safely back in the loft, the presents have found new homes around the...err...home, and the leftovers (and endless tins of...
Read More January 16, 2015

Topics: Customer Feedback, Real-time Customer Feedback

Don’t ambush your VoC contributors – they are not idiots!

Posted by Mike McMaster

The suburban idyll at Chez McMaster was disturbed over the weekend – and the upset was caused by a Voice of Customer survey.
Read More December 1, 2014

Topics: Customer Feedback, Blog, Voice Of The Customer, VoC

15 years of customer loyalty and they don't even know it

Posted by Mike McMaster

Emotion is a powerful thing. But when it comes to customers and their money, I used to see emotion as something short-lived, and would look towards more concrete measures of customer behaviour to try...
Read More November 25, 2014

Topics: Customer Feedback, Blog, Voice Of The Customer

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